DSOD & Email Marketing: A Match Made in Heaven

If you’re a direct seller, whether you’re hosting an in-person or online party, you know that you can make those personal connections with your guests and offer them exactly what they need, when they need it.

But what happens when the party is over? Now you have a contact list of interested people, but how do you use that information to increase sales (other than inviting them to your next party)?

If you’re using the Direct Sales on Demand method (which you should be, trust me), then you already know that social media is great in a lot of ways, but managing multiple accounts with hundreds of clients is too much for one person to maintain every day. So, what’s another way to maintain and grow your connection with leads while keeping it personal and saving you time?

The answer: email marketing.

Easy Personalization

Every email sent is basically a handwritten (albeit digital) letter from you to your lead. Each email you send out can be perfectly tailored for each individual and their needs.

Maybe you have a new product that you know that customer will love or you found a great tip to share with a potential new team member. With email marketing, you can send a detailed description directly to the person that needs it.

Plus, rather than shouting to the many through your website or social media, you are having an intimate conversation with each lead. And it’s a better conversation than a phone call, because no one will forget what you said or not have the time to talk. People can read what you have to say any time and save it for later!

Automation: The Holy Grail

Finding time to do anything extra when you’re running a small business is a challenge. When you only have so many hours in a day, you’re just trying to stay on top of the most important aspects of your business. This daily time constraint can sometimes prevent you from developing the deep connections that you want with each individual lead.

And I’m sure there are times where you find yourself repeating the same information to each lead when it would be so much easier to send it to everyone at the same time.

Well, guess what? With email marketing, there are so many automation tools that will save you time and effort, without damaging your personal connection with each lead.

You can create beautiful, engaging emails for specific target audiences with email automation and schedule send times for any time or day of the week. And once it's scheduled, you can move on to other tasks knowing that you’ve connected with each lead on a personal level. (For a list of the best email marketing automation tools, click here.)

Keeps the “Direct” in Direct Selling

One of the perks of direct sales is that there is no middleman between you and your customers. So why would you rely on social media platforms (the definition of a middleman) to connect with new leads when you can send them an email directly from your inbox to theirs?

Email marketing keeps you as the main point of contact and lets you be in control of the way you market your products or organize parties. It lets you have complete control over your message and brand without any interference. Other than an in-person conversation, email marketing is the most direct way that you can contact leads.

Email marketing simplifies your marketing strategy, saving you time and money without sacrificing personal connection. When you combine it with the DSOD method, nothing stands in your way!